The example newsletter is from one of our mailings.    BACK

When building a search engine friendly website there are many factors to conceder and one of those factors is the infamous keyword or better keyword phrase.

If you spend time choosing the best keywords and keyword phrases for each important page of your website it will add up to traffic and sales.

So now that you've spent considerable amounts of time and energy choosing the right keyword phrases to drive qualified visitors to your website. You've done a search for those keyword phrases to see how much competition your up against. Where do you put your keyword phrases? Can't you just slap up a few META tags containing the keyword phrase and have done with it?

Not hardly, it doesn't work that easy.

Before we work at exactly where you place your keyword phrase let's take a moment to learn something about how search engines determine how important a web page is.

When a search engine spyders (spiders) a website it's looking at the skeleton view of that page, not the layout or the design just the HTML codes.

To give you an idea of what sees, open your browser and go to any web page. If your using Internet Explorer, click on View then Source. If your using Netscape, click View then Page Source.

Your now looking at what a search engine sees which we call the source code.

When a search engine visits your website it sees the source code. Search engines in general consider anything that's toward the top of the page more relevant than anything further down on the page. So, therefore, the <head> section, which is at the top, is very important to the websites relevance, as is the <title> tag and META description tag.

So be sure to place your keywords or keyword phrase at the top of the page in the beginning of your keyword containing tags and in the beginning of your body text.

Many other factors come into play when determining relevancy/importance, including the keyword weight of the page, how popular the website is in terms of how many people link to the website, how often the keywords are used, how close to the root domain the page is, and so forth. However, for this article, we are concentrating on where we can place our all important keywords and phrases.

Before we start on some ideas of where you can include your keywords, here are a couple of points you need to keep in mind.

  1. Every search engine has a different ranking algorithm, which means each consider different things important or not important when determining relevancy and ranking. So what works for one search engine doesn't mean it will work for another.
  2. Search engines like simplicity! You'll do better with your web page if you're not using techniques like frames, JavaScript, dynamic pages, graphics intense pages, etc. This is one of those cases where less is more.
  3. Because search engines like simplicity, don't approach search engine positioning like a bull in a china shop. Take it slowly as this is the case of slow and steady wins the race. Don't utilize every one of these techniques on your page.

(continued later as the entire newsletter is 15 type written pages, this after all is just an example)